November 20, 2025
Movistar Argentina (TMA): Unify, digitize, and move forward
TMA began a key transformation to modernize its daily operation: unifying processes, digitizing manual work, and connecting all teams in a single platform. By adopting Sytex across Installation (ITO), Maintenance (O&M) and B2B service delivery, TMA now gains real-time visibility, full traceability and a clearer operational flow.

TMA kicked off a key transformation: leaving behind outdated platforms and fragmented workflows to modernize their entire operation end-to-end.

The goal:
👉 Centralize all operations in a single platform
👉 Digitize manual processes
👉 Gain real-time visibility and traceability

During the project, Fernando Pivano, process lead at TMA, summarized it this way:

“We chose Sytex for its agility, flexibility, and the potential it has to integrate everything into a single workflow. We were coming from obsolete tools with no support. Sytex helped us move forward.”

Three areas, one workspace

TMA is now using Sytex across the entire operational cycle: from installation, to maintenance, to delivering services to enterprise clients.

🛠️ O&M — Operation and Maintenance of the fixed and mobile network

The O&M team is progressively adopting Sytex to bring more structure to their daily operation—from preventive and corrective tasks to occasional interventions.

The platform allows them to:

  • Plan and execute with greater clarity
  • Move away from manual processes and old systems
  • Ensure full traceability for every intervention
  • Monitor each activity in real time

💡 Result: More order, better visibility, and tighter operational control from a single place.

🏗️ ITO — Site Installation and Expansion

TMA decommissioned one of its oldest systems to migrate all ITO activities into Sytex.

From audits and infrastructure to swaps, structural reinforcements, and civil works—everything now flows through a unified process with complete visibility of what happens on-site.

Fernando puts it simply:

“Sytex is versatile, flexible, and aligned with what we have planned for the future.”

This workflow naturally connects with the Maintenance stage: ITO ensures each site is ready before moving into operational mode.

🧩 B2B / Wholesale — From sales to activation

In the enterprise segment, Sytex connects all the areas involved in delivering services to businesses and cooperatives:

  • Contracts
  • Engineering and preliminary design
  • Quotations
  • Civil works
  • Material delivery
  • Service activation

End-to-end, the operation gained structure, visibility, and clearer timelines.

An integrated ecosystem

O&M, ITO, and B2B now work together inside a single workspace, with workflows that reinforce each other to ensure a simpler and more predictable operation:

  • Installation (ITO): audits and site readiness
  • Maintenance (O&M): preventive and corrective work
  • Service Delivery (B2B): activation and ongoing operation for enterprise clients
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